Integrated Marketing Communications Plan Assignment

Integrated Marketing Communications Plan - Assignment ExampleBesides food, gift items are also sold by the business to the customers for their special occasions. It is essential for every business to market place their products in order to boost sales. Marketing is vital for creating customer awareness and to pull the customers towards the trade good (Armstrong & Kotler 2005, pp.10). Strategies and Tactics Market Segmentation The primary target audiences of Anns Pantry are the families who belong to the elite class who can visit the place for unskilled purposes and for celebrations such as private parties. The secondary target audience of Anns Pantry is the youth who belong to the upper class and those who can spend property on parties. The youth love to party and especially at places which have good scenic beauty and attractions. The main attractions of Moelfre need to be communicated to the people to growth demand. These include coastal footpath, Royal Charter and Moelfre life boat which the people can enjoy (Kashani, et.al. 1999, pp. 10). Characteristics The characteristics of the audience are that they belong to elite class, they live a lavish life style and they like to try new things. These people love to enjoy during their spare time for which they are also forgeting to spend heavy amounts. The characteristics of the primary market differ from the secondary market because of the lifestyles since the youth are more fun loving, their choice of food and music and style of arranging parties differ from families. Benefits 1. A transformation of foods is offered at Anns Pantry 2. People can also arrange parties however, due to issues with regards to space, only thirty people can be adjusted at one time. 3. The quality of food is very good because of quality of raw materials used. 4. The three main attractions at Moelfre include coastal footpath, Royal Charter and Moelfre lifeboat. Goals and Objectives To process Anns Pantry successful, certain communic ation goals and objectives have been planned for three years. These goals are realistic which means that they are rational and they can be achieved at bottom the time period of three years that have been defined. 1. Brand Awareness - Since Anns Pantry s located in a village, therefore, awareness with regards to the denounce needs to be created. This is important because customers should know about it for them to visit the place (Dunbar & McDonald 2004, pp. 200). 2. Consumer Attitude - It is essential for the customers to develop positive attitude towards Anns Pantry and this is because this will enable them to spread good thing about it through word of mouth which will increase sales in the long-run. 3. Consumer Satisfaction - When customers visit Anns Pantry, it must be ensured that they are fully satisfied. A customer who is dissatisfied is more prone to spread negativity of the business which creates a negative emblem of the business. 4. Market Share - The aim should be to dou ble the market share within three years, and for this, customer awareness must be improved and their take of satisfaction must be enhanced (Barker 2008, pp. 150). 5. Sales and Profit - Increasing market share by double digits will increase sales and pelf too. Proposed IMC Program Promotional Tools In order to communicate the message and to involve the primary and the secondary customers, the online promotional tools which will be used by Anns Pantry that include the following. 1. Contest